New Zealand Land Artist Kenrick Smith
Rake Healing
Creating bold,temporary installations for brands and activations
using sand, chalk, and charcoal. Grounded in nature. Designed to disappear
Ed Sheeran
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A collaboration with Ed Sheeran and Warner Music New Zealand.
I was commissioned alongside a group of international artists to create sand art representing tracks from Ed Sheeran's album ‘Subtract’. The sombre track “Sycamore" was chosen for New Zealand and my design draws inspiration from the watercolour album art, and from the heartfelt lyrics of struggle and loss. Filmed at sunrise at Moturiki Island, Mount Maunganui.
Te Wiki o te Reo Māori
Māori Language Week 2025
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To celebrate 50 years of Te Wiki o te Reo Māori, (Māori language week 2025), I created a large-scale chalk artwork on grass for Papamoa Primary School. The design, reading Kia Kaha Te Reo Māori, was made using my new environmentally friendly chalk and water spray technique.
tip Top
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Commissioned for Tip Top’s Summer Sandcastle Series, this 30-metre wide sand art on Whangamata Beach brought together community, creativity, and sustainability. Designed by New Zealand land artist Kenrick Smith, it celebrated Tip Top’s summer spirit using low-impact sand art techniques that leave no trace.
Murf E-Bikes
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Created on Mount Maunganui Beach, this large-scale summer beach art installation was designed for Murf E-Bikes as a coastal brand showcase. The piece reflected the company’s love of adventure and sustainability, hand-crafted by New Zealand sand artist Kenrick Smith.
Beachwaver Co
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Commissioned by Beachwaver Co®, this large-scale sand art installation on Mount Maunganui Beach was created to celebrate a special visit from co-founder Emily Potempa to New Zealand. Designed by land artist Kenrick Smith, the piece featured the Beachwaver logo and a flowing feminine figure, symbolising empowerment, beauty, and self-expression through sustainable art and natural materials.
Land art is
interactive. Huge. detailed. sustainable.
Dulux
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A large team-building workshop, using sand art for mindfulness for Dulux New Zealand at Mount Maunganui Beach. Led by Kenrick Smith, the session blended mindfulness and creativity as teams designed their own sand designs on the beach. The 55 staff posed around a 30-metre Dulux dog raked in the sand. A celebration of teamwork, innovation, and sustainability.
Frequency
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Creative team building workshops for small to large groups. Blending mindfulness, collaboration, and art, designed by New Zealand land artist Kenrick Smith.
Held on beaches across Aotearoa, each session invites teams to connect through sand art—using natural materials to create large-scale designs that inspire calm, communication, and creativity.
Envirohub
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Commissioned by Envirohub BOP this 45-metre sand art labyrinth was created at Mount Maunganui Beach to mark Plastic Free July 2024 and New Zealand’s single-use plastic phase-out. The artwork featured a central Blue Whale drawn to scale symbolizing the impact of plastic pollution on marine life. Inspiring the community to connect, reflect, and take action for a sustainable future.
Waterbourne
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Created for the Waterbourne Beach Festival and the GWA Wingfoil World Cup, this large-scale sand art installation at Mount Maunganui Beach promoted the event while celebrating coastal sustainability and New Zealand’s ocean culture.
Designed by Sand artist Kenrick Smith, the piece aligned the Mount, festival logo, and setting sun — a bold visual symbol of connection between people, art, and the environment.
Some fun brands i’ve worked with
Team Building - Papamoa Primary School
Humpback Whale - Sand Art Mount Maunganui
One Wave Charity - Sand Art for Mental Health Awareness
Brand Activation for Tip Top, Whangamata
Sustainable Advertising for Envirohub Bay of Plenty
Sand Art Logo for Western Bay District Council
Sand Sculpture, Sand Castle Design Mount Maunganui
Sustainable brand activation for AON New Zealand
Sand Art for Sustainable Waihi Beach
Nature Team Building- Dulux New Zealand
Christmas Party Team Building - Tompkins Wake Tauranga
International Album Release for Ed Sheeran and Warner Music New Zealand
Beach Team Building Tauranga for Dulux New Zealand
Mindfulness Team Building for large groups 85 people for Frequency NZ, Auckland
Commission for Murf Electric Bikes
Beach Art for Young at Heart Festival, Tauranga City Council
Bay of Plenty group activities for Tourism Bay of Plenty
Large group team building activities - Dulux New Zealand
Brand awareness Sand Art - Ultimate Athlete Mount Main Beach
Sand art for Brand Commissions - Water Bourne Festival
Let’s Korero
hello@rakehealing.com
Kenrick 022 175 9031
Pāpāmoa Beach
Aotearoa - New Zealand
Testimonials
“The class was AMAZING! the perfect balance of guidance and freedom. incredible and unique!”
Ashleigh - Sand Art Workshop
“what an incredible experience.
a great choice for a team event and for families too.”
Belinda, Ballance Agri Nutrients
“I just wanted to say the biggest thank you again! That was amazing and the team are raving about it still”
Dulux New Zealand
Commissions
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Waterbourne
Waterborne’s sustainable beach festival encourages the protection of New Zealand's wildlife and ocean in a way you will never forget. Wingfoiling World Cup held at the Mount Maunganui main Beach 2023 .
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Ed Sheeran
Commissioned by Warner Music NZ to create a large unique “Sycamore” as part of a collaboration of worldwide sand artists promoting the international album release for Ed Sheeran’s new Album “Subtract”
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Ultimate Athlete
Ultimate Athlete is a beach obstacle course race held at Mount Maunganui and Orewa Beach, using physical exercise to grow awareness and tackle the stigma surrounding mental health in Aotearoa.
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Dulux New Zealand
Dulux New Zealand wanted something unique, sustainable and different for 55 of their trade sales and marketing team to do together as an end of year celebration at Mount Maunganui main beach.
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TSB Bank
In 2021 Kenrick was hired to create a large advertisement on the beach to create awareness for TSB Bank, who have been supporting Surf Life Saving New Zealand since November 2016.
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Jimi Hunt
Jimi Hunt is walking 3000+km from Cape Reinga to Bluff, via the Te Araroa trail finishing in March 2023. We re-created his branding to promote Mental Fitness and encourage CONNECTION with self and others.
